Background

// Education
Graduated in Diploma in Mass Communications, Advertising major, from Taylor's College School of Communication Year 2005

// Craft Business Founded
Painted On Enterprise (2004 - 2006)
Originally known as Knick-Knacks, Painted On enterprise was a freelance arts & craft business that provided services at events such as La Senza, Purplelab, Fashion Shows and Birthday parties, as well as event organizers and couture boutiques.

The Artsy Craftsy (2008 - current)
Craft Affair Malaysia (2015 - current)


// Field Experience

Hang Ten, Retail (2002 - 2003)
The Body Shop, Administration (2004 - 2005)
Vital Years, Education (2004 - 2005)

Craft Haven (2006)
Tasked to handle retail and customer service, and upkeep store products and suppliers, as well as, in charge of conducting fabric painting classes and taking on commissioned art orders for customers. Craft Haven was a retail store where hobbyists can purchase their art and craft materials, including wholesale. Craft classes such as glass, porcelain, fabric painting, folk art, etc are conducted by internal teachers who are professionally trained. Craft Haven also provides professional training classes for those who are interested to be certified by Pebeo, France to teach fabric painting, glass painting and porcelain painting professionally.

Children's Technology Workshop (2006 - 2007)
Tasked to manage the administration part of the centre and handled the parent and child, and international school database. Was also assigned to be on site to conduct after school creative programmes for kids at private and international schools.

Da Vinci Creative Kids (2008 - 2009)
Managed the entire production and development of art programmes- lesson plans and structure suitable for children age 3 to 4 years old. Assisted in script writing and stepped in as voice over talent for the production of Little Da Vinci Flash Animation, and worked alongside the multimedia design team in development. I also oversee the content creation for the education, publication and exposure of the subsidiary brand in the areas of advertising, marketing and any corporate communication materials.

Senior Copywriter at The One Academy of Communication Design (2009-2015)
Handled advertising materials in print and online, preparing contents for internal publication promotional materials and publication for external parties, while overseeing the dissemination of communication content to target audience. This includes assisting media manager with maintaining public relations with the press and media, press advertisements, media releases

// Freelance Copywriting Projects
2011 - Product packaging, client: L-Ca360 health food
2012 - Website, client: Beloved Diamond
2012 - Marketing material, client: Connectors DUMC
2012 - Product packaging, client: Fucoxanthin health food
2012 - Event (Journey of Sight) and marketing materials, client: Save Ones Sight Mission
2012 - Product packaging, client: Simple+ health food
2012 - Marketing material, in collaboration with graphic designer for client: Vertex Calendar
2013 - Ghostwriter for Malaysian celebrity hair stylist's biography titled 'When Dreams Come Alive', client: Albert Nico
2013 - Marketing material, client: Austin Business Park
2013- Product packaging, client: FARM32 health food
2013 - Ghostwriter for graphic designer titled Life and Travel Journal 2013, client: Miao Sum, Laon
2013 - Marketing material, client: Cintaku Bakery
2013 - Website writing, client: StephCreativ
2013 - Marketing material, client: Dialogue in the Dark
2014 - Brand / Brand name copywriting, client: Sitnature
2014 - Furniture catalogue, client: TF Home Design
2014- Company profile, client: Sakti Marindo Jaya
2014 - Company profile and Product packaging, client: Casahana - HYT Food
2014 - Company profile, client: Kreation
2014 - Website, corporate profile and marketing material, client: Reng College / Reng Corporation
2014 - Website and App, client: Kitchen Right
2014 - Experimental art & design exhibition in Penang, in collaboration with 10 artists & graphic designers, project titled: Momentary Lost, Permanently Found
2015 - Company profile, client: Studio 928
2015 - Proofreading and editing for book 'RECHARGED' by client: Dickson Pua
2015 - Website, client: Sha Wealth Planners
2015 - Website, client: TF Home Design
2015 to 2016 - Contributing writer for EasyLiving.my, client: Mudah.my
2016 - Artist profile, client: Emily Chong
2016 - Social media, client: Sime Darby LGPA
2016 - Proofreading and editing for book ' The Image Factor' by client: Teresa Dian Chew
2016 - Brochure, client: Sitnature
2016 - Website and Social media, client: Stamp2u
2017 - Proofreading and editing for book 'A Community Doctor in Miri' by client: Dr. Faizul Mansoor
2018 - Ghostwriter for Financial Advisor biography/guidebook titled 'Best Job in the World' (discontinued)


// Currently
- Creator of The Artsy Craftsy
- Mixed Media Artist
- Creative Mentor and Consultant for Small Arts and Craft Business Owners
- co-Founder of Uniquely Henna MY
- co-Founder and Event Organizer of Craft Affair Malaysia
- Admin & Moderator of Arts & Crafts Lounge Malaysia, Facebook Community Group
- Manager and Lead of The Artsy Craftsy Friends, an inner circle for Malaysian crafters


// Additional Certifications

- Fabric Painting, Teacher's Programme, Pebeo France (2005)
- International Academy of Colour Consciousness, Colour Psycho-Spiritual Studies, Level 1 (2011)
- International Academy of Colour Consciousness, Colour Psycho-Spiritual Studies, Level 2 (2013)


// Accolade

- Top 10 Finalist in DiGi WWWOW Awards 2014, Content Category

// Clients that I have Worked with
- Asus Art x Technology Workshop
- UMW Corporate Creative Lunch
- Eco Majestic KL
- Setia City Mall
- Staedtler Malaysia at BookFest Malaysia
- Technip FMC KL
- HSBC Malaysia
- ETSY

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